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IT'S ALIVE! VIRTUAL PET
Project Summary
It’s Alive! is a fitness app that encourages users to stay active by caring for a virtual pet, with real-time activity tracking through Apple Watch integration. I designed the UX/UI to be visually engaging and rewarding, allowing users to see their efforts directly impact their pet’s evolution, customization, and overall well-being.
Project Impact
- Encouraged Consistent Activity – Gamified fitness by linking exercise progress to a virtual pet’s development, making workouts feel more engaging and rewarding.
- Enhanced User Experience with Apple Watch Integration – Provided real-time feedback on fitness progress, seamlessly connecting physical activity to in-app interactions and rewards.
Technologies & Tools
- Design – Adobe Illustrator, Figma
Features
- Fitness Integration – Syncs with Apple’s fitness app and watch, rewarding users for staying active by evolving their virtual pet based on real-world movement.
- Customizable Challenges – Allows users to set and adjust fitness goals, making the experience flexible and personalized.
- Gamified Experience – Turns workouts into a fun, interactive journey by leveling up a virtual ghost buddy through activity milestones.
- Spooky Aesthetic – Neon green and purple tones, paired with a graveyard-themed backdrop, create a playful, immersive fitness environment.
- High-Fidelity Prototype – Features an interactive prototype showcasing pet evolution, simulated Apple Watch connectivity, and core app interactions.