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IT'S ALIVE! VIRTUAL PET
Project Summary
It’s Alive! is a fitness app that motivates users to stay active by caring for a virtual pet, with activity progress tracked in real-time through Apple Watch integration. I designed the UX/UI to be engaging and rewarding, allowing users to see their efforts directly impact their pet’s evolution and customization.
Project Impact
- Motivated User Activity: By gamifying fitness with a virtual pet that responds to real-time activity tracking, the app successfully encouraged users to stay active, making exercise feel more engaging and rewarding.
- Enhanced User Experience with Apple Watch Integration: Real-time Apple Watch data integration allowed for immediate feedback on fitness progress, creating an interactive experience that connects users’ physical activity to virtual rewards.
Tools Used
- Design: Adobe Illustrator, Figma
Features
- Fitness Integration: Seamlessly syncs with Apple’s fitness app and watch, encouraging users to stay active by evolving their virtual pet based on real-world physical activity.
- Customizable Challenges: Allows users to set and adjust fitness goals, tailored to their individual needs and preferences.
- Gamified Experience: Users level up their ghost buddy through activity, adding a playful, engaging dimension to their fitness routine.
- Spooky Aesthetic: Neon green and purple colors, paired with a graveyard backdrop, create a unique and immersive spooky theme.
- High-Fidelity Prototype: The app features interactive prototypes showcasing the pet evolution process and simulated Apple Watch connectivity, offering a fully clickable preview of the app’s core features.