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MAHALO PROMOTIONS

Project Summary

Developed a mobile-first website for Mahalo Promotions, tailored to a predominantly mobile audience to enhance accessibility and engagement. By integrating custom features in WordPress and optimizing the site's structure, I ensured the site could be easily updated, meeting the fast-paced demands of the music industry.

Project Impact

  • Mobile-First Optimization: With 80% of the client’s user base accessing the site on mobile, the mobile-first design improved accessibility and enhanced user experience, making it easier for fans to access events and artist information on the go.
  • Streamlined Client Updates: The backend was structured for quick, straightforward updates, enabling the client to manage content changes efficiently and keep the website fresh without technical support.

Tools Used

  • Development: WordPress, HTML, CSS, JavaScript
  • Design: Adobe Illustrator, Photoshop

Features

  • Mobile-First Design: Prioritized usability and engagement on mobile devices, ensuring a seamless experience for users on smaller screens.
  • Minimalist Aesthetics: Implemented a clean, simple interface that highlights content and facilitates easy navigation.
  • Custom Coding: Utilized custom HTML, CSS, and JavaScript to enhance the website beyond basic WordPress and Divi functionalities, creating unique features specific to the client’s needs.
  • Responsive Design: Built the site to adapt smoothly to different screen sizes, ensuring consistency across all devices.
  • Maintenance and Updates: Designed the website for easy updates and maintenance, allowing it to stay current and functional in the dynamic music industry.